3 februari 2020 t/m: 4 juli 2020 -- open
Matthieu van den Bosch

For more information:

info@han.nl | T 31 (0)24 35 30 500 from 09.00 to 16.30 | www.han.nl

For content information:
Matthieu van den Bosch
E-mail: Matthieu.vandenBosch@han.nl

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Are you interested in a challenging career focused on conducting business with China? Sign up for the Doing Business in China exchange course at HAN University of Applied Sciences!

Business career in China
It’s common knowledge that China is booming. It is the world’s fastest growing economy and companies are lining up to do business with a country that is rapidly transforming into one of the most powerful economies on the planet.

There is an ever-growing demand for qualified professionals who know how to conduct business in China. This exchange course provides you with an excellent opportunity to prepare yourself for a business career focused on China.

Business trip to China
A business trip to China will give you a unique opportunity to develop essential cultural competencies for doing business there. It will also help you build a valuable foreign network through meetings with partner universities, companies and institutions operating there.


  • Chinese economy and business environment
  • International Marketing & Logistics from a Chinese perspective
  • Research and analysis of the Chinese market
  • Knowledge of cultural differences
  • Chinese language
  • Ethical, normative, social and cultural issues related to professional practices

Type of exchange course
This is a differentiation exchange course. This means it enables you to develop your professional competences in a different/broader context.

Block exchange course
This exchange course is offered once or twice a year in a block during a semester.

The learning outcomes listed below will help you decide whether this exchange course matches your personal goals.

Learning outcomes
You will have gained insight into a range of topics related to setting up business in China. Whilst working within a project team, you will solve a relevant company issue in the area of Marketing & Sales or Logistics & Distribution.


  • Able to research and analyse the Chinese market
  • Basic Chinese conversation skills
  • Team cooperation skills

An exchange course will be of most benefit to you if it complements your study and/or your professional profile, is at an appropriate level and does not overlap with your major.

For whom?
This course is intended for highly motivated students in their 3rd year or later. An affinity with and knowledge about Marketing & Sales or Logistics & Distribution is required. You will also need to be able to work as a team player in a project setting.

Admission requirements

  • There is a maximum of 30 participants per semester for this minor.
  • You should send a mail (in the enrolment period) with motivation to aleida.vanheek@han.nl

Mind you: after the enrolment period has expired lots will be drawn to assign places for minors that have been over-enrolled.


During this exchange course your performance will be assessed in the following ways:

  • Peer assessment and self assessment
  • Presentations and role-playing 
  • Portfolio 
  • Case studies
  • Presentations
  • Written exams
  • Project plan
  • Cases

This exchange course has the following schedule and working methods:

The business trip to China is planned for halfway through the semester. It is an essential component of the course and is therefore compulsory. Financial contribution by students for travel & expenses will be determined at a later moment (indication of expected costs are around euro 1500).

Working methods

  • Business trip to China
  • Case teaching
  • Lectures
  • Consultancy hours
  • Project learning
  • Guest lectures
  • Company visits

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